Which are the popular entertainment portals or news sites in Malaysia? Targeting Malay Millennials or ‘Malaynnials’, Astro Gempak is the most visited entertainment website in Malaysia.

In fact, Gempak is the most visited digital publisher in Malaysia, right after general news sites like Malaysiakini, The Star, Malay Mail, etc. Entertainment sells, period.

If you don’t already know, Gempak has consolidated a couple of media brands under its portal, namely Rojak Daily, Drebar, Chingu 친구, etc.

We are not too sure whether it is a good idea to combine various vertical brands under one portal, the individual brands will lose some leverage but yes, the website visits are consolidated.

At the time of writing, Drebar – the automotive media brand, seems to be no longer active since November 2021. Competition is stiff though with these automotive media brands around.

Nevertheless, Astro is going strong in the entertainment segment as another two Chinese media brands – XUAN (includes XUAN Play, XUAN TV) and GOXUAN are also in the top 10 list.

Competing big media groups are not going to give this segment to Astro on a plate, with mStar (by Star Media Group) and OHBULAN! (by Rev Media) ranked 4th and 5th respectively.

Is any media conglomerate considering independently-owned entertainment media like ROTIKAYA (2nd, with the most FB followers too) and Oh My Media (6th) to give Astro a run for their money?

Here are the top 10 most popular entertainment websites in Malaysia, scroll down towards the end of this article for rankings by Facebook followers, Instagram followers, YouTube subscribers.

You can also browse online advertising solutions by entertainment publishers here and shortlist the right ones for your brand.

Gempak

Gempak, dalang dunia hiburan di Nusantara! Semua cerita gossip artis & berita hiburan terkini, terhangat, terhebat!

• Website: https://gempak.com/
• Monthly visits: 8,200,000

ROTIKAYA

Gaya Hidup Terkini.

• Website: https://www.rotikaya.com/
• Monthly visits: 6,900,000

XUAN

Astro旗下网络媒体 —— XUAN让你掌握最新娱乐和生活资讯～！

• Website: https://xuan.com.my/
• Monthly visits: 5,200,000

mStar

Portal mStar yang diperkenalkan pada Ogos 2005 menyediakan pelbagai kandungan bersesuaian dengan kehendak orang muda. Dari hiburan, lifestyle, sukan, mitseri dan viral… semua ada.

• Website: https://www.mstar.com.my/
• Monthly visits: 3,400,000

OHBULAN!

OHBULAN! is Malaysia’s leading socialtainment site that publishes content revolving around entertainment, lifestyle and viral news sourced from social media.

• Website: http://ohbulan.com/
• Monthly visits: 3,100,000

Oh My Media

Satu dos OH MY MEDIA untuk kekal ceria sepanjang sehari.

• Website: http://ohmymedia.cc/
• Monthly visits: 1,100,000

BeautifulNara

Gosip Artis Malaysia Terkini, secara berhemah!

• Website: https://beautifulnara.com/
• Monthly visits: 897,900

Hype Malaysia

Malaysia’s live-wire for the latest news, trends, and entertainment is finally here. We are your calendar, your grapevine, your comic relief, your post-event coverage, and your celebrity stalker.

• Website: https://hype.my/
• Monthly visits: 807,700

Media Hiburan

Portal hiburan Malaysia yang memaparkan berita terkini, gosip dan wawancara eksklusif dari industri hiburan tanah air.

• Website: https://www.mediahiburan.my/
• Monthly visits: 737,800

GOXUAN

专属00后的Channel，潮流娱乐内容、最Hit中文和Kpop 音乐及精彩 Video 都在GOXUAN， Follow 我们追踪更多娱乐、资讯、美食 等等！

• Website: https://goxuan.my/
• Monthly visits: 603,800

Top 10 entertainment Facebook pages in Malaysia

1. ROTIKAYA (4.7M+ FB followers)
2. TV3 (4.5M+ FB followers)
3. ERA (4.2M+ FB followers)
4. Hot FM (3.9M+ FB followers)
5. Oh! Media (3.6M+ FB followers)
6. Gempak (3.3M+ FB followers)
7. Oh My Media (2.7M+ FB followers)
8. OHBULAN! (2.6M+ FB followers)
9. Media Hiburan (2.5M+ FB followers)
10. SINAR (2.2M+ FB followers)

Top 10 entertainment Instagram accounts in Malaysia

1. MeleTOP (4M+ IG followers)
2. ERA (3.8M+ IG followers)
3. ROTIKAYA (3M+ IG followers)
4. TV3 (2.7M+ IG followers)
5. Hot FM (2.3M+ IG followers)
6. Gempak (1.9M+ IG followers)
7. SINAR (1.6M+ IG followers)
8. mStar (1.1M+ IG followers)
9. Media Hiburan (801K+ IG followers)
10. TV9 (723K+ IG followers)

Top 10 entertainment YouTube channels in Malaysia

1. TV3 (5M+ YT subscribers)
2. Gempak (3.3M+ YT subscribers)
3. MeleTOP (1.83M+ YT subscribers)
4. TV9 (1.1M+ YT subscribers)
5. ERA (1M+ YT subscribers)
6. Hot FM (952K+ YT subscribers)
7. mStar (924K+ YT subscribers)
8. Thinker Studios (823K+ YT subscribers)
9. hurr.tv (544K+ YT subscribers)
10. GEGAR (514K+ YT subscribers)

Note: All data above is compiled in February 2022, with website visits data reported by SimilarWeb for the month of January 2022.