● The magazine highlights community and people issues and because of its main objective of curbing violence and helping the weak, it has built good credibility in society.
● It is the only mixed content,female Chinese magazine to advocate social issues,driven by a need to care for the community and a mission to inspire and enlighten society. Its content has enabled it to find reader base in households and families.
● The magazine enjoys wide readership in Malaysia and Singapore.Readers are mainly aged from 20 to 55 years;female 84.7% and male 15%.
● The only and most authoritative Chinese Magazine with a track record of more than 30 years,currently ranked No.1 on both the circulation and Adex indices.