Guides & Playbooks
The "Zero Budget" Market Research Playbook for Startups
No budget for market research? This 3-step startup playbook shows you how to use Reddit...
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Data & Analysis
Barrier Repair is the New Acne Treatment
We dug into negative acne conversations and found a surprising culprit. Over 50% of complaints...
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Data & Analysis
YouTube is the Classroom, Reddit is the Emergency Room
We analyzed 9,000+ conversations to reveal the difference between YouTube and Reddit. Discover why one...
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Data & Analysis
Why We Hate BHA but Love Face Masks: A 2025 Sentiment Analysis
Volume tells you what is popular; sentiment tells you why. We analyzed 9,000 skincare conversations...
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Data & Analysis
2025: The Year Skincare Got Serious (and Sensitive)
We analyzed 9,000+ global conversations to find the real skincare trends of 2025. From the...
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Guides & Playbooks
A Marketer's Guide to Finding Niche Communities on YouTube
Go beyond big creators. Our guide shows you how to find niche communities on YouTube...
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Guides & Playbooks
How to Use UGC (User-Generated Content) to Build Unbreakable Trust
UGC is more than a marketing trend; it's a trust signal. Learn how to find,...
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Guides & Playbooks
Is TikTok Search the New Google? A Malaysian Perspective
Why are Malaysian Gen Z using TikTok for search? We explore the data, from finding...
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Data & Analysis
The Great Divide: Why Customers Are Frustrated With Traditional Banks
We analyzed 437 mentions of Malaysian banks. The data shows a deep divide: while all...
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Data & Analysis
The Real E-Wallet War: The TnG eWallet Dilemma (And Its "Hidden" Rival)
We analyzed 727 public mentions to see who's winning the daily payments battle in Malaysia....
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Data & Analysis
The Digital Bank Race: GXBank's "Leaky Bucket" Problem
GXBank is winning the digital bank race in Malaysia, right? We analyzed 58 public mentions...
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Data & Analysis
The 3-Way Race for the Malaysian Wallet: A Data-Driven Analysis
We analyzed over 700 public mentions to see who's *really* winning the race for the...
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