Reddit Listening

Unlock the Honest Insights Hidden on Reddit.

Reddit is the world's largest focus group, where people share their most unfiltered opinions on everything from products to industry trends. Mediapod helps you tap into these raw conversations to find invaluable feedback and gain a true competitive edge.

Use Case

From Unfiltered Feedback to Strategic Advantage.

Reddit is a goldmine of intelligence for businesses who know how to listen. Here's how Mediapod helps you find the gold.

Analyze conversations in niche and local subreddits (like r/skincareaddiction) to understand customer pain points, identify gaps in the market, and spot emerging trends before they're mainstream.

Monitor brand mentions and sentiment in real-time. Discover what customers really think about your products and get a raw, unfiltered view of your competitors' biggest strengths and weaknesses.

Reddit at a Glance

What We TrackPowering Your Reports
We monitor public posts to find relevant brand mentions and industry discussions.This data provides the raw, honest feedback for your core reports.
💬 Subreddits & Keywords
We find conversations based on your brand, competitors, or industry keywords to analyze public opinion.
Industry Pulse
A core platform for discovering niche customer pain points and validating new market trends.
Market Intelligence
Reddit is a primary source for raw, honest feedback on your brand and competitors.

A Must-Have Tool For

Product Managers & R&D Teams

seeking honest, unfiltered customer feedback for their next feature or product.

Brand & Community Managers

needing to understand true brand perception and manage reputation in key forums.

Startup Founders & Marketers

trying to find product-market fit by listening to their target audience's problems.

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Ready to Hear What Reddit is Really Saying?

Let us show you how Mediapod can turn thousands of Reddit threads into actionable business intelligence. Request a free, custom report today.

FAQ

Frequently Asked Questions

It's a simple three-step process:

  1. Tell Us Your Goal: First, fill out the form on our Get Free Report page. Let us know your main objective and the brand, topic, or competitor you're curious about.
  2. Our Team Gets to Work: Our analysts will then review your request. For qualified businesses, we'll use the Mediapod platform to generate a custom report that's tailored to your needs.
  3. Receive Your Insights: Within 3 business days, you’ll receive a private link to your complimentary report via email.

They are designed for different goals. The Industry Pulse gives a broad, high-level view of an entire market. The Market Intelligence report is a deep dive into your brand versus your direct competitors. The Creator & Content report is a specialized tool for finding influencers and content ideas.

Our reports synthesize data from the platforms where real conversations happen, including Google News, Reddit, YouTube, Instagram, and TikTok.

Our data is updated daily for most of the reports. Your report's historical data begins accumulating from the day your subscription starts, allowing you to track your performance and trends from that point forward. If you require a specific historical data analysis from before your start date, please contact us for a custom project.

Our platform is designed to capture a robust and representative sample of the most recent and relevant public conversations for your "Tracked Terms" every single day. We prioritize the freshness and relevance of the data, not just the raw volume, to ensure the insights you receive are timely and actionable.

As you remain subscribed, this data accumulates over time, building a powerful and sizable historical record of your market's conversation from your start date forward.

We use a powerful, AI-driven Natural Language Processing (NLP) model to analyze the emotion and feeling within each mention, classifying it as positive, negative, or neutral.

Our platform can perform sentiment analysis on a wide range of languages, with powerful native support for English, Chinese (Simplified & Traditional), and Indonesian.

For dynamic platforms like Instagram and TikTok, our system can auto-detect the language in content for seamless multilingual analysis. For other sources like Google News, Reddit, and YouTube, we typically configure your report to focus on a primary language during onboarding to ensure the highest accuracy.

While Bahasa Malaysia isn't officially listed by our AI provider, the model for Bahasa Indonesia is highly accurate for Malaysian content due to their similarities. We can set up your report to leverage this for a comprehensive local analysis.

Yes, absolutely. Mediapod is designed to provide intelligence at both a global and a specific country level. We use a multi-faceted approach to ensure the insights in your report are highly relevant to your target market.

  • For News & YouTube: We can tailor the search to focus on a specific country's edition or locale (e.g., Google News Malaysia).
  • For Reddit: We focus our analysis on country-specific subreddits (like r/malaysia or r/singapore) to capture local conversations.
  • For Instagram & TikTok: We track location-specific hashtags (like #MYfoodie) and monitor content from top creators in your chosen country.

During the onboarding process, we'll work with you to define the exact geographic market you want to focus on.

Our reports are a powerful blend of AI-driven data collection and human-led analysis. Our team of analysts configures each report and reviews the insights to ensure you receive the highest quality, most relevant information.

No hidden fees or complex enterprise contracts. Just clear, accessible value.