Media Chinese International Limited is a Chinese-language media group formed by the merger of Ming Pao Enterprise Corporation Limited, Sin Chew Media Corporation Berhad, and Nanyang Press Holdings Berhad.
Also known as MCIL or 世界華文媒體有限公司 (世華) in Chinese, MCIL basically monopolies the mainstream Chinese media in Malaysia for years, especially after the consolidation of Sin Chew and Nanyang groups.
中國報 China Press and 星洲日报 Sin Chew Daily are ranked in the top 10 most visited news sites in Malaysia, other newspapers under the umbrella of MCIL are 南洋商报 Nanyang Siang Pau, 光明日報 Guang Ming Daily.
After the merger with Nanyang Press Holdings, MCIL also owns magazine titles like ILifePost 爱生活, 风采 Feminine, 美味风采 Oriental Cuisine, and 都会佳人 Citta Bella.
However, is MCIL less aggressive and open-minded than other big media groups here? Besides the merger, MCIL seems to prefer starting digital initiatives on its own without any joint-venture or acquisitions.
Having failed in its e-commerce marketplace business LogOn, MCIL turned its attention to 百格 Pocketimes. The online video platform is the only active digital-first initiative by MCIL at the time of writing.
While MCIL is strong in the newspaper segment, only ILifePost is ranked in the top 10 Chinese lifestyle sites in Malaysia – behind those by Astro, Rev Media, and other independent publishers.
You might wonder why MCIL, with all the resources the group has, only focuses on newspaper and magazine (lifestyle) segments without any strong presence in other categories.
Nevertheless, here’s the list of digital media brands under the umbrella of Media Chinese International, grouped by newspapers, magazines, and digital segments in alphabetical order.
You can also browse the online advertising solutions by Media Chinese International brands here and shortlist the right ones for your brand.
Daily Chinese Newspaper founded at Malaysia on 1st Feb, 1946.
CittaBella is one of the most popular Chinese woman’s magazine in Malaysia published by Nanyang Press Holdings.