Are you representing a food brand looking to collaborate with digital publishers? Here’s a comprehensive list of cooking or baking blogs that are active on Facebook.
This is meant for brands that sell food products, or kitchen-related appliances. For F&B operators, you might want to refer to the top food review blogs in Malaysia instead.
There are generally 4 types of recipe-focused online publications:
- Media Brand: Curated by a team of editors and video editors
- Creators: Personalities who are usually strong on Facebook and/or YouTube
- Influencers: Personalities who are usually strong on Instagram, tend to sell their own products too
- Celebrity Chefs: Personalities who specialize in cooking/baking shows
In some cases, it’s a combination of more than one above. We are going to focus on those who are more open to collaborating with brands on branded recipe content curation.
Therefore, we have decided to rank food recipe publishers by Facebook followers in this article, which are mainly a mixture of media brands and creators.
You can also browse online advertising solutions by recipe curators & publishers here and shortlist the right ones for your brand.
Two Cents for Food Brands
While you can refer to the list of top YouTube cooking channels in Malaysia, creators who are strong on YouTube (and making money) are less open to brand collaborations.
Furthermore, recipe video production is no easy job. From curating recipes, preparing ingredients, filming to editing – all these require skills and experience, not to mention the media reach.
Don’t humiliate yourself by requesting the prominent recipe creators to feature your product by just ‘sponsoring’ your seafood! Business collaborations should be win-win, not you-win-only.
If you are sincere (willing to pay) to work with the recipe publishers, here are a few things to take note of:
- Language: Mainly Malay or Chinese here, only a handful of English (e.g. Sheena’s Cooking Passion).
- Platforms: Some don’t have websites (or low traffic) so Facebook for the best immediate results.
- Audience: Go for those with a majority local audience if you are targeting only the local market.
Read on as we rank top food recipe publishers by total Facebook followers, split into 2 categories/languages – Malay and Chinese.
We are going to exclude those who publish recipe content but cover a variety of topics, such as Siakap Keli, Mingguan Wanita, Leesharing, etc.
Also, only recently active Facebook pages are included. All media brands listed in this article are armed with at least 100K Facebook followers.
Top Malay Recipe Facebook Pages
Rasapop by Khairulaming – the popular cooking video creator, is number 1 on Facebook and Instagram. While he is followed closely by Seminit Resepi on Facebook, his 3.2M IG followers are unparalleled here.
Meanwhile, Che Nom (ranked #16 on FB) is the only YouTube Gold Cooking Creator in Malaysia with more than 1M subscribers. On website traffic, Rasa by Astro is first, Seismik Makan by Rev Media is second.
1. Rasapop by Khairulaming
Rasapop ialah Online Food Channel di Malaysia yang berkonsepkan masakan yang ringkas, sedap dan menarik!
- Facebook Page: https://www.facebook.com/rasapopmedia (1.5M+ FB followers)
- Instagram Page: https://www.instagram.com/khairulaming/ (3.2M+ IG followers)
- YouTube Channel: https://www.youtube.com/channel/UCpE_2Q0lCHe8w7eoAaSGMwg/ (218K+ subscribers)
- Website: –
2. Seminit Resepi
Kami kongsikan koleksi resepi yang kami cuba sendiri dan anda boleh tonton video Seminit Resepi yang kami hasilkan.
- Facebook Page: https://www.facebook.com/seminitresepi/ (1.5M+ FB followers)
- Instagram Page: https://www.instagram.com/seminit_resepi/ (74K+ IG followers)
- YouTube Channel: https://www.youtube.com/c/seminitresepi (339K+ subscribers)
- Website: https://www.seminitresepi.com/
3. Buat Orang Lapo
Kami suka berkongsi resepi yang mudah dan menarik dalam bentuk video yang cantik dan berkualiti.
- Facebook Page: https://www.facebook.com/buatoranglapo (1.3M+ FB followers)
- Instagram Page: https://www.instagram.com/buatoranglapo/ (86K+ IG followers)
- YouTube Channel: https://www.youtube.com/buatoranglapo (687K+ subscribers)
- Website: https://buatoranglapo.com/
4. Rasa
Memicu percikan idea masakan sambil memikat pembaca dengan rasa yang sedap yang akan mereka makan setelah hidangan selesai, Rasa penuh dengan resipi praktikal dan mudah yang boleh digunakan pada bila-bila masa, di mana sahaja.
- Facebook Page: https://www.facebook.com/majalahrasa (1.2M+ FB followers)
- Instagram Page: https://www.instagram.com/majalahrasa/ (402K+ IG followers)
- YouTube Channel: https://www.youtube.com/channel/UCLjYzGNfHvu5759qv6b2cHQ (14K+ subscribers)
- Website: https://www.rasa.my/
5. Limau Nipis
Resepi mudah oleh Hidayah Sazli.
- Facebook Page: https://www.facebook.com/limaunipisOfficial/ (1.2M+ FB followers)
- Instagram Page: https://www.instagram.com/limaunipisofficial/ (95K+ IG followers)
- YouTube Channel: https://www.youtube.com/channel/UCwa-ShFHO46CGLs2ABWmV6A (524K+ subscribers)
- Website: –
6. MyResipi
MyResipi is a website where anyone and everyone who loves cooking for their loved ones can source AND share their Malaysian, Southeast Asian and Western recipes, as well as cooking & kitchen tips with other like-minded people.
- Facebook Page: https://www.facebook.com/myresipi/ (1.1M+ FB followers)
- Instagram Page: https://www.instagram.com/myresipi/ (59K+ IG followers)
- YouTube Channel: https://www.youtube.com/channel/UCnZP885Z4UyyFrnljfwtoUg (1K+ subscribers)
- Website: http://myresipi.com/
7. Azie Kitchen
Food Blogger No. 1 Malaysia, menyediakan pelbagai resepi masakan tradisional, masakan barat, kek, dessert dan pelbagai lagi.
- Facebook Page: https://www.facebook.com/aziekitchenn (707K+ FB followers)
- Instagram Page: https://www.instagram.com/aziekitchen/ (393K+ IG followers)
- YouTube Channel: https://www.youtube.com/channel/UC73cq2cG5tva9_aUCtKIu2A (204K+ subscribers)
- Website: https://www.aziekitchen.com/
8. Dari Dapur
Kami berikan bukan sahaja resepi , malah video tutorial beserta tips untuk anda cuba sendiri di rumah.
- Facebook Page: https://www.facebook.com/resepikekdanpuding (685K+ FB followers)
- Instagram Page: –
- YouTube Channel: https://www.youtube.com/c/DariDapurdotcom (36K+ subscribers)
- Website: https://daridapur.com/
9. Arianna Kitchen
Cooking enthusiast / entrepreneur & Fitness junkie.
- Facebook Page: https://www.facebook.com/ariannacuisine/ (627K+ FB followers)
- Instagram Page: https://www.instagram.com/arianna.kitchen/ (391K+ IG followers)
- YouTube Channel: https://www.youtube.com/channel/UCWG1a1M5MyPpv-Ekzc_NvmQ (800+ subscribers)
- Website: –
10. Seismik Makan
Seismik Makan is the food pillar under SAYS Seismik that connects and engages with their audiences through articles, video and social media that’s all about local and international food trends and recipe content.
- Facebook Page: https://www.facebook.com/seismikmakan/ (598K+ FB followers)
- Instagram Page: https://www.instagram.com/seismikmakan/ (49K+ IG followers)
- YouTube Channel: https://www.youtube.com/channel/UCbgd-CXz-Ggil4YrjbQgZsg (25K+ subscribers)
- Website: https://says.com/my/makan
11. AdikFoods
My memories and life journey through my cooking. One minute video with written recipe. Moh le kita masak!
- Facebook Page: https://www.facebook.com/adikfoods/ (456K+ FB followers)
- Instagram Page: https://www.instagram.com/adikfoods/ (663K+ IG followers)
- YouTube Channel: https://www.youtube.com/channel/UCU2ZNkuxfX6WP1HwlDDoBBw (10K+ subscribers)
- Website: –
12. iCookAsia
iCookAsia is the first online video recipe channel in Malaysia with great recipes and stories about food from Malaysia and around Asia.
- Facebook Page: https://www.facebook.com/iCookAsia (436K+ FB followers)
- Instagram Page: https://www.instagram.com/icookasia/ (15K+ IG followers)
- YouTube Channel: https://www.youtube.com/user/TryMasak (333K+ subscribers)
- Website: https://icookasia.com/
13. Resepi.my
Koleksi resepi terbaik sepanjang zaman.
- Facebook Page: https://www.facebook.com/Resepi.My123 (393K+ FB followers)
- Instagram Page: –
- YouTube Channel: https://www.youtube.com/channel/UCzAPywSDwhMyoi0SDOm7LEA (100+ subscribers)
- Website: https://resepi.my/
14. Yatie Kitchen
Ambassador of @adabi_consumer @lagourmetmy @loveearthorganic
- Facebook Page: https://www.facebook.com/profile.php?id=100044551831305 (225K+ FB followers)
- Instagram Page: https://www.instagram.com/yatiekitchen/ (832K+ IG followers)
- YouTube Channel: https://www.youtube.com/channel/UCR2yY55MP53bJQ5SmfZd-hg (19K+ subscribers)
- Website: –
15. Surianti Kitchen
Langkah demi langkah video pelbagai masakan, bukan tujuan mengajar. Hanya berkongsi menu kesukaan kelurga sendiri.
- Facebook Page: https://www.facebook.com/people/Surianti_Kitchen/100050228540909 (199K+ FB followers)
- Instagram Page: https://www.instagram.com/surianti_kitchen/ (348K+ IG followers)
- YouTube Channel: https://www.youtube.com/c/SuriantiKitchen (122K+ subscribers)
- Website: https://jendeladapursurianti.blogspot.com/
16. Che Nom
Resepi Che Nom is the online Malaysian recipe collection portal where users can share their own recipe, received a review and rating, comment to published recipes and interact with other user.
- Facebook Page: https://www.facebook.com/resepichenom/ (162K+ FB followers)
- Instagram Page: https://www.instagram.com/che_nom/ (227K+ IG followers)
- YouTube Channel: https://www.youtube.com/channel/UCDBiRJtU16xo86mgs1E8sUw (1.5M+ subscribers)
- Website: https://resepichenom.com/
Top Chinese Recipe Facebook Pages
While the dual-languages 清闲廚房 MyKitchen101 is topping the Facebook ranking, the evergreen recipe curator Kathrine Kwa is the leading Chinese recipe creator on YouTube.
Besides the branded content, brands can also consider engaging personalities on cooking shows but maybe not as a brand ambassadors (if you know who I meant). Online influencers perhaps should just stay online.
1. 清闲廚房 MyKitchen101
把厨房的秘密分享给更多的人. 烹饪料理也可以是一种乐趣。
- Facebook Page: https://www.facebook.com/mykitchen101/ (644K+ FB followers)
- Instagram Page: –
- YouTube Channel: https://www.youtube.com/channel/UCifQQUfqlLWx6g9kHFmGzAA (142K+ subscribers)
- Website: https://mykitchen101.com/
2. Kathrine Kwa
Sharing some awesome homemade baking recipe & step by step tutorials.
- Facebook Page: https://www.facebook.com/KathrineKwaBakingTutorial (401K+ FB followers)
- Instagram Page: https://www.instagram.com/katherinekwa/ (24K+ IG followers)
- YouTube Channel: https://www.youtube.com/channel/UChcB3_gYZR2ps0vHiHOpNrQ (823K+ subscribers)
- Website: https://kathrinekwa.blogspot.com/
3. 表弟好煮意
我不能下厨做菜给很多人吃,我要教会很多人都懂得简单下厨;愿通过我的简单教材指导分享,人人都能成为厨神!
- Facebook Page: https://www.facebook.com/biaodihaozhuyi (394K+ FB followers)
- Instagram Page: https://www.instagram.com/biaodi_hzy/ (33K+ IG followers)
- YouTube Channel: https://www.youtube.com/channel/UCtY9guR2s0XWfT4nEpnfnzw (42K+ subscribers)
- Website: –
4. Mr. Hong Kitchen
我是位热爱分享厨艺的鸿先生。
- Facebook Page: https://www.facebook.com/mrhongkitchen/ (330K+ FB followers)
- Instagram Page: https://www.instagram.com/mrhongkitchen/ (12K+ IG followers)
- YouTube Channel: https://www.youtube.com/channel/UCTZnre-UHMEfCW_v-Ic0BXg (167K+ subscribers)
- Website: –
5. Coco Lim 我爱下厨不打烊
想学习下厨和烘焙,中西式糕点,各国美食/道地料理,记得关注这里~
- Facebook Page: https://www.facebook.com/CocoLimKitchen (232K+ FB followers)
- Instagram Page: –
- YouTube Channel: https://www.youtube.com/channel/UCJI4ihL0efhhJ9vFvtSvRbg (5K+ subscribers)
- Website: –
6. Nanyang Kitchen
南洋食材,简易家常菜食谱网页。同时,也为马来西亚煮友/煮食高人制作食谱视频,推广南洋传统美食。
- Facebook Page: https://www.facebook.com/nanyangkitchen.co/ (231K+ FB followers)
- Instagram Page: https://www.instagram.com/nanyangkitchen.co/ (13K+ IG followers)
- YouTube Channel: https://www.youtube.com/c/nanyangkitchen (131K+ subscribers)
- Website: https://www.nanyangkitchen.co/
7. 美味风采 Oriental Cuisine
《美味风采》-“烹饪良师.美食地图”,之权威大马饮食月刊,每期特别企划不同主题佳肴食谱之外;也带大家走遍国内外介绍美食好去处。
- Facebook Page: https://www.facebook.com/OrientalCuisine.Mag (192K+ FB followers)
- Instagram Page: –
- YouTube Channel: https://www.youtube.com/channel/UCywRICL6PLnOB33wvw3fvFw (2K+ subscribers)
- Website: https://www.orientalcuisine.my/
8. Yvonne家常菜
吃家常菜,和胃适口又养人。回到家里,吃着或母亲,或妻子,或姐妹,或自己做的家常菜,那一份醇美,那一缕温暖,那一种幸福,常常会在心头浓浓地弥漫着,无不感觉到这才是最香、最有滋味的佳肴。
- Facebook Page: https://www.facebook.com/YvonneCuisineCottage (167K+ FB followers)
- Instagram Page: –
- YouTube Channel: https://www.youtube.com/user/19565565 (500+ subscribers)
- Website: http://yvonnecuisinecottage.blogspot.com/
9. Little Duck’s Kitchen
♡原创~美食教学视频~创作者 ♡
- Facebook Page: https://www.facebook.com/littleduckkitchen/ (162K+ FB followers)
- Instagram Page: https://www.instagram.com/littleduckskitchen/ (8K+ IG followers)
- YouTube Channel: https://www.youtube.com/channel/UCEXHjN8teOmwGuOjBTmhB-g (306K+ subscribers)
- Website: http://littleduckkitchen.blogspot.com/
Note: All data above is compiled in February 2022.
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