What Defined the Global Skincare Conversation in 2025?
We analyzed over 9,000 public conversations from Reddit and YouTube to uncover the real trends shaping the skincare industry. From the rise of barrier repair to the fall of complex routines, this is your data-driven year in review.
Executive Summary
Key Insights at a Glance
What does the data say about the state of skincare? We tracked mentions, sentiment, and intent across the globe's most active beauty communities.
Deep Dive: The Stories Shaping the Industry
Explore our series of in-depth analyses on the specific trends defining 2025.
2025: The Year Skincare Got Serious (and Sensitive)
Why We Hate BHA but Love Face Masks: A 2025 Sentiment Analysis
YouTube is the Classroom, Reddit is the Emergency Room
Barrier Repair is the New Acne Treatment
How We Track the Market
Market Coverage
We track global trends across the skincare industry, focusing on key ingredients, product categories, and consumer pain points.
Data Sources
Our insights are powered by real-time public data from Reddit (for unfiltered consumer feedback) and YouTube (for creator-led education and reviews).
Methodology
We use AI-driven sentiment analysis and intent modeling to understand not just what people are saying, but why they are saying it.
Who Needs This Intelligence?
Beauty Brand Managers
To spot the next big ingredient trend before it hits the mainstream.
Product Development (R&D)
To understand the real problems consumers are trying to solve (like barrier damage) and build products that fit.
Content Strategists
To know which platform (YouTube vs. Reddit) is right for your educational vs. problem-solving content.
Get a Custom Pulse on Your Niche.
The data on this page is a global snapshot. Subscribe to Mediapod to get a live, daily-updated dashboard tracking your specific brand, ingredients, and competitors.
FAQ
Frequently Asked Questions
How does the “Free Report” process work?
It's a simple three-step process:
- Tell Us Your Goal: First, fill out the form on our Get Free Report page. Let us know your main objective and the brand, topic, or competitor you're curious about.
- Our Team Gets to Work: Our analysts will then review your request. For qualified businesses, we'll use the Mediapod platform to generate a custom report that's tailored to your needs.
- Receive Your Insights: Within 3 business days, you’ll receive a private link to your complimentary report via email.
What is the difference between your three reports?
They are designed for different goals. The Industry Pulse gives a broad, high-level view of an entire market. The Market Intelligence report is a deep dive into your brand versus your direct competitors. The Creator & Content report is a specialized tool for finding influencers and content ideas.
What data sources do you use?
Our reports synthesize data from the platforms where real conversations happen, including Google News, Reddit, YouTube, Instagram, and TikTok.
How up-to-date is the data?
Our data is updated daily for most of the reports. Your report's historical data begins accumulating from the day your subscription starts, allowing you to track your performance and trends from that point forward. If you require a specific historical data analysis from before your start date, please contact us for a custom project.
How comprehensive is your data collection?
Our platform is designed to capture a robust and representative sample of the most recent and relevant public conversations for your "Tracked Terms" every single day. We prioritize the freshness and relevance of the data, not just the raw volume, to ensure the insights you receive are timely and actionable.
As you remain subscribed, this data accumulates over time, building a powerful and sizable historical record of your market's conversation from your start date forward.
How do you measure sentiment?
We use a powerful, AI-driven Natural Language Processing (NLP) model to analyze the emotion and feeling within each mention, classifying it as positive, negative, or neutral.
What languages do you support for sentiment analysis?
Our platform can perform sentiment analysis on a wide range of languages, including Arabic, Chinese (Simplified & Traditional), Dutch, English, French, German, Indonesian, Italian, Japanese, Korean, Portuguese (Brazilian & Continental), Spanish, Thai, Turkish, and Vietnamese.
For dynamic platforms like Instagram and TikTok, our system can auto-detect the language in content for seamless multilingual analysis. For other sources like Google News, Reddit, and YouTube, we typically configure your report to focus on a primary language during onboarding to ensure the highest accuracy.
While Bahasa Malaysia isn't officially listed by our AI provider, the model for Bahasa Indonesia is highly accurate for Malaysian content due to their similarities. We can set up your report to leverage this for a comprehensive local analysis.
Can you deliver global or country-specific reports?
Yes, absolutely. Mediapod is designed to provide intelligence at both a global and a specific country level. We use a multi-faceted approach to ensure the insights in your report are highly relevant to your target market.
- For News & YouTube: We can tailor the search to focus on a specific country's edition or locale (e.g., Google News Malaysia).
- For Reddit: We focus our analysis on country-specific subreddits (like
r/malaysiaorr/singapore) to capture local conversations. - For Instagram & TikTok: We track location-specific hashtags (like
#MYfoodie) and monitor content from top creators in your chosen country.
During the onboarding process, we'll work with you to define the exact geographic market you want to focus on.
Are the reports fully automated?
Our reports are a powerful blend of AI-driven data collection and human-led analysis. Our team of analysts configures each report and reviews the insights to ensure you receive the highest quality, most relevant information.
How many competitors can I track?
You can track as many competitors as you like! Our pricing is based on a flexible unit called a "Tracked Term," and each competitor you want to monitor simply uses one of your plan's available slots.
For example, if your plan includes 10 Tracked Terms, you could use them to track your own brand, 5 competitors, and 4 industry topics—or any other combination that fits your goals. The total number of terms you can track depends on your subscription. Please see our Pricing page for full details.
No hidden fees or complex enterprise contracts. Just clear, accessible value.