Market Intelligence

Know Your Brand's Standing. Outsmart Your Competition.

In a competitive market, guessing isn't a strategy. The Mediapod Market Intelligence report is your command center for tracking your brand's reputation and understanding exactly what your competitors are doing, saying, and winning with. We put the data you need to get ahead right at your fingertips.

Market Intelligence Preview

Features

The Insights You'll Get

Our Market Intelligence report is designed to give you a clear, competitive edge.

Brand Sentiment Tracking

Monitor the health of your brand's reputation in real-time. Understand the key emotions and topics that are driving how people perceive you online.

In-Depth Competitor Analysis

Get a deep dive into your competitors' strategies. We'll show you their share of voice, key marketing messages, and how the public is responding to them.

Performance Benchmarking

See how your brand's conversation volume and sentiment stack up against the competition in one simple view.

Our Data Sources

Perfect For

Established Brands

Looking to protect their reputation, stay ahead of rivals, and maintain a competitive edge in a crowded market.

Marketing & Brand Managers

Needing clear, reliable data to justify budgets, prove the ROI of their efforts, and report to leadership with confidence.

PR & Communications Teams

Tasked with monitoring media coverage, managing public perception, and responding to brand-related conversations.

How It Works?

Tell Us Your Brand & Competitors

Give us your brand and the key competitors you want to track.

We Analyze the Conversations

Our platform gets to work, sifting through thousands of public data points from news, forums, and social media.

Get Your Insight Report

Receive a clear, simple report packed with actionable, competitive insights.

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Ready to Gain Your Competitive Edge?

Turn insights into action. Request your free, custom report and get the clarity you need to track your brand and outsmart your competitors.

FAQ

Frequently Asked Questions

It's a simple three-step process:

  1. Tell Us Your Goal: First, fill out the form on our Get Free Report page. Let us know your main objective and the brand, topic, or competitor you're curious about.
  2. Our Team Gets to Work: Our analysts will then review your request. For qualified businesses, we'll use the Mediapod platform to generate a custom report that's tailored to your needs.
  3. Receive Your Insights: Within 3 business days, you’ll receive a private link to your complimentary report via email.

They are designed for different goals. The Industry Pulse gives a broad, high-level view of an entire market. The Market Intelligence report is a deep dive into your brand versus your direct competitors. The Creator & Content report is a specialized tool for finding influencers and content ideas.

Our reports synthesize data from the platforms where real conversations happen, including Google News, Reddit, YouTube, Instagram, and TikTok.

Our data is updated daily for most of the reports. Your report's historical data begins accumulating from the day your subscription starts, allowing you to track your performance and trends from that point forward. If you require a specific historical data analysis from before your start date, please contact us for a custom project.

Our platform is designed to capture a robust and representative sample of the most recent and relevant public conversations for your "Tracked Terms" every single day. We prioritize the freshness and relevance of the data, not just the raw volume, to ensure the insights you receive are timely and actionable.

As you remain subscribed, this data accumulates over time, building a powerful and sizable historical record of your market's conversation from your start date forward.

We use a powerful, AI-driven Natural Language Processing (NLP) model to analyze the emotion and feeling within each mention, classifying it as positive, negative, or neutral.

Our platform can perform sentiment analysis on a wide range of languages, with powerful native support for English, Chinese (Simplified & Traditional), and Indonesian.

For dynamic platforms like Instagram and TikTok, our system can auto-detect the language in content for seamless multilingual analysis. For other sources like Google News, Reddit, and YouTube, we typically configure your report to focus on a primary language during onboarding to ensure the highest accuracy.

While Bahasa Malaysia isn't officially listed by our AI provider, the model for Bahasa Indonesia is highly accurate for Malaysian content due to their similarities. We can set up your report to leverage this for a comprehensive local analysis.

Yes, absolutely. Mediapod is designed to provide intelligence at both a global and a specific country level. We use a multi-faceted approach to ensure the insights in your report are highly relevant to your target market.

  • For News & YouTube: We can tailor the search to focus on a specific country's edition or locale (e.g., Google News Malaysia).
  • For Reddit: We focus our analysis on country-specific subreddits (like r/malaysia or r/singapore) to capture local conversations.
  • For Instagram & TikTok: We track location-specific hashtags (like #MYfoodie) and monitor content from top creators in your chosen country.

During the onboarding process, we'll work with you to define the exact geographic market you want to focus on.

Our reports are a powerful blend of AI-driven data collection and human-led analysis. Our team of analysts configures each report and reviews the insights to ensure you receive the highest quality, most relevant information.

You can track as many competitors as you like! Our pricing is based on a flexible unit called a "Tracked Term," and each competitor you want to monitor simply uses one of your plan's available slots.

For example, if your plan includes 10 Tracked Terms, you could use them to track your own brand, 5 competitors, and 4 industry topics—or any other combination that fits your goals. The total number of terms you can track depends on your subscription. Please see our Pricing page for full details.

No hidden fees or complex enterprise contracts. Just clear, accessible value.